Belk Southern Designer Competition

In celebration of our 125th anniversary in the Spring of 2013, Belk is looking to partner with a Southerner designer to be featured in the 125th advertising campaign and sold in Belk stores.

Opportunity: Belk is looking to partner with Southern designers and add to our numerous collection of brands. Winning designs will be featured in our 125th advertising campaign and sold at Belk.

Challenge Criteria:

DESIGNERS: Must currently live in our footprint of southern states or have a strong connection to the region.

DESIGNS: Winning designs will match our brand’s identity of Modern. Southern. Style. and be appropriate for Spring 2013.

Categories: Women’s, Men’s & Kids Apparel, Shoes & Women’s Accessories

Entry Submission:

All entries must include photographs of samples and be submitted as a pdf or jpeg. No fashion illustrations accepted. Limit entries to 10 items.

Please prepare the entries in the manner outlined below:

1. Provide separate hard copy outputs of each look no larger than 11x14. Please label each output with your name and contact information in the upper right corner on the back.

2. Provide a CD containing electronic files of each look. Please label the CD with your name and contact information written in permanent marker.

3. Provide a resume and one paragraph bio.

4. Provide a write-up as to why the looks you designed are appropriate to the Belk brand.

5. Sign and complete entry form and waiver.

Entry Form can also be found at belk.com/southerndesigner

Submit your completed entries to Belk by May 1, 2012.

Please send to:

Arlene Goldstein, VP Trend Merchandising and Fashion Direction

Belk, Inc.

2801 W. Tyvola Road, Charlotte, NC 28217

Finalists:

Finalists will be chosen by Belk’s panel of judges and notified by e-mail June 1, 2012. Finalists will be invited to Charlotte, NC to present to our panel of judges on July 20, 2012. Showcase winners will be notified the week of August 6, 2012. Winning designers will have the opportunity to become a Belk vendor

partner featured in Belk stores and on Belk.com March - May 2013. Winning designs will be featured in an advertising campaign for our 125th Anniversary Celebration.

Winners:

All winning designs will be featured on our Facebook page and a favorite will be voted on by Belk’s 300,000+ Facebook fans.

Seeking Southern Designers

Belk recently launched a major rebranding campaign and introduced a new logo and tagline:

Modern. Southern. Style. We added more modern brands and updated our selection to deliver on that tagline. In the spring of 2013, we’ll be celebrating our 125th Anniversary. We’re proud of our history as a southern based retailer and we want to introduce even more great brands to our assortment. Brands that represent the talented South and the modern, southern, style we deliver every day. And that’s where you come in.

Winner must be 18 years or older and sign waiver release allowing Belk to use designer’s name, photo, product images and

company logo in all media platforms. Belk has right to terminate. See complete requirements on official entry form.

Inspiration:

Belk’s Mission:

To satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.

Belk’s Vision:

For the modern Southern woman to count on Belk first. For her, for her family, for life.

Belk’s Tagline:

Modern. Southern. Style.

Judges: Entries will be reviewed by a panel of Belk Senior Executives in Merchandising, Marketing and Fashion Direction.